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Share, don't care 💌 #88

Last Friday, Etch hosted the Summer Summit: An afternoon of digital and drinks. I shared my views on
Share, don't care 💌 #88
By Ross Chapman • Issue #88 • View online
Last Friday, Etch hosted the Summer Summit: An afternoon of digital and drinks. I shared my views on how design-led companies are basically the best, we heard from experts in tech and marketing, finishing with a spot of beatboxing. 😂
It’s been the first talk I’ve done this year, doubting whether I had something original to add to the narrative. The fact of the matter is, original or not, sharing something valuable is always a good strategy.
“We try as hard as we can to sound just like someone we admire; someone who evokes a strong feeling that we would like to emulate. The best part is, no matter how hard we try to copy, we wind up sounding like a version of ourselves.”
That’s why if you are trying to come up with something new, you are far better off improving or building upon something that already exists.
You could call it iteration.
Thank you for supporting this issue,
- Ross
Note: I’ve stuck with the two key things I’m passionate about. Better to go deep than to go wide 😂

Product design 👨‍💻
Natasha Jen: Design Thinking is Bullshit on Vimeo
How design projects can align with business objectives
How Facebook's Approach to Product Design Changed the Whole Tech Landscape
Cycling 🚴
Oboy, we visit the Cykelehuset Ohboy!, an apartment building built around bicycles : TreeHugger
Jotunheimen Super Randonnée – Johan Björklund
Manchester to London 2017 report
Coolness 😎
I will now BLOW YOUR MIND regarding Wes Anderson’s The Grand Budapest Hotel
Be Fucking Stubborn. But Know When To Stop.
How Seth Godin Would Launch a Business With a $1,000 Budget
Here's to copying to start finding your originality!
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Ross Chapman

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