Many years ago, I was working as a digital designer at an international business school. I was doing a mix of web design and video and came across the work of Albin Holmqvist who had been commissioned to make films for the school. They were awesome for the time - a beautiful mix of videography, type, music and story.
What I loved most of all was how different the treatment was. In essence, the videos were commissioned to “sell the school.” When everyone else were doing interviews or motion graphics to promote themselves, Albin did something different. Demonstrating the benefit of an EF education by following a student in a city and learning words with translations, it followed the theme of “Live the language” beautifully. It was interesting, visually striking and as a result, was shared many times around the web.
I think that’s what we seek to do in lightning demos in product design. We look at three examples (inside and outside of the industry we’re working in) to understand just what’s possible and to give us the sense of the quality of work out there. It’s from these demos that we might grab inspiration from elsewhere and bring into our field of vision, which may in turn bring more originality to the mix.
As ever, thank you for supporting this issue,