Bricks versus Clicks. In the same week that the 309 year old Fortnum and Mason announce 12% growth in sales
this December, 105 year old Ben Hayward Cycles of Cambridge announce
that they’re closing down (and sadly Meesterknecht
in Amsterdam is closing too!). 😵
Success can be determined by the power of brand, but also in strategy. Fortnum’s growth can be attributed by increased online sales and a successful pop-up shop strategy.
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