There’s no point in doing great design if you don’t bring people along the process with you. That’s been one of the key things I’ve worked towards over the past couple of years.
Businesses are still setup to see the final design. The process leading to that looked waterfall. Now, in my experience, businesses are understanding the value of prototyping, usability testing and quite simply, understanding that design is a process, not the final product.
Thank you for supporting this issue.