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Issue #40 - There is only hard work

Quite often, there isn't a process. More than often, people ask for one. The interesting thing about
Ross Chapman
Issue #40 - There is only hard work
By Ross Chapman • Issue #40 • View online
Quite often, there isn’t a process. More than often, people ask for one.
The interesting thing about UX design tools is that each one helps you answer a type of question. Want to know what issues users are having that aren’t being picked up in Google Analytics? Do usability testing. Unsure what the sitemap and navigation elements of your site should be? Card sorting is your tool of choice.
I once spoke to Andy Budd of Clearleft, and he said to me that the key to being a good designer was matching what you want to know with the right method of discovering it.
There’s no user experience design template where you fill in the gaps. Each challenge is different and therein lies the skill of the designer - knowing what to do and when to do it.
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