When I went to secondary school, I had a multi-coloured Nike branded backpack. The message emblazoned on it read “Just Do It.”
I find that execution is often more productive than planning. This past week, I’ve been conducting usability tests with users of Wiggle.co.uk. In the first couple of interviews, I learnt so much in the way I should ask questions and create scenarios. I wouldn’t have discovered that by doing a lot of planning up front. I had to Just Do It.
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