Copycats never prosper.
In nearly every single meeting I go to, we somehow end up looking at what other sites do. I guess this is to speed up learning and to get to success quicker by looking at other successes. In the eCommerce space, we look at Amazon and friends (we should really be looking at The Coop
The problem is, we don’t ask why their decisions would apply to our business. Plus over time, these marks of success become trends without being challenged. Take the hamburger menu
. Take scroll jacking
Don’t follow trends. Follow data. Try new things. Course correct if they don’t work. Above all, learn.
“I have literally no idea what my competition is up to right now.
Surprised? I’ll tell you why you shouldn’t be.
You know what I spend my time on instead? My people and my team, where we’re going, what the next big thing we’re going to CRUSH is. I spend time on making myself unbelievable at everything I do.”
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Note: I’m tweaking the format a bit - blending research in with design (can’t do one without the other) and cutting down on links, but increasing on curation. If I hear feedback to the contrary, I’ll change back. This is me iterating the design from data. Please let me know if you like/dislike!