Given a choice between increasing revenue or increasing customer happiness - which do you choose?
That’s the question I ask when looking at websites and a “Subscribe to our newsletter” pop-up appears. Jonathan Schofield
usefully puts it like this:
“…imagine meeting in person for the first time and shouting “SIGN UP TO MY MAILING LIST, SIGN UP TO MY MAILING LIST!”
You’ve got to prioritise. Do you want your visitors to be happy, return often and eventually buy from you with a smile on their face, or, do you want to grow your subscription base, no matter what the cost?
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