Design needs to be bold and sometimes you need to tear-down things and rebuild them. This can be anything from a user journey that loses customers, to the process of changing your credit card on your account.
That’s why we use design iteration. You’re learning more about your users by providing solutions and learning what works (and what doesn’t). If you break the learning loop, you run the risk of making decisions with old data, or even worse - assumptions held within your business.
Add a little spark to your work and iterate the designs that pain users. And if you’re not starting with solving user needs at the very beginning, blow everything you know apart and start again.
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