There’s been an awakening. Have you felt it?
Businesses are waking up to the fact that to stay in business, you have to make users happy. If users aren’t happy, they’re angry. And anger leads to hate…
Empathy isn’t a buzzword: It’s a word used to describe an attitude we all need if we want to stay in business. Re-designs can often be the path to the dark side, ignoring previous learning and alienating your users with something new and unfamiliar. You need to unlearn what you have learned and start listening to users to understand their needs.
Thanks for reading!