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Issue #23

Knowing that I have to keep learning to keep earning means that I'm constantly challenging myself to
Issue #23
By Ross Chapman • Issue #23 • View online
Knowing that I have to keep learning to keep earning means that I’m constantly challenging myself to think bigger. Design should be bold after all. Where an opportunity comes up to meet customer needs, I try and ask “what could we do instead?” What could make the business better and in turn, attract more time from people, either through content or shopping.
Sometimes new features aren’t needed. Instead, we should iterate upon existing day-to-day interactions. Or even, continuing on the bold theme, delete features because they aren’t meeting their success criteria. Being lean and clean reduces the amount of work design teams need to maintain, freeing them up to be bold.
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