I design to solve the big problems. The problem statements where I’m able to offer the most value are the ones where the solutions aren’t baked into the problem. It’s always best practice to understand not what a user wants to do, but why they want to do it. Solving the big problems leads you to asking the big questions. Ask “why?”
User experience designers should be bold. It can be tempting to follow what competitors are doing by going responsive, add another page to your website for more information or to offer multiple ways to login, but unless you’re being bold and really questioning your design, the results can be limited.
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