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Find that balance 🎚 #92

A little later than usual - sorry!I was reminded by this quote from Yoda this past weekend: "You must
Find that balance 🎚 #92
By Ross Chapman • Issue #92 • View online
A little later than usual - sorry!
I was reminded by this quote from Yoda this past weekend:
 “You must unlearn what you have learned”. 
Sometimes you need to break a habit to go deeper on solving problems. 
Take design for instance. More often than not, we’re only too keen to jump into UI design, just like we’ve always done, without fully understanding the problem we’re trying to solve.
No, that’s the path to the dark side.
How might we further understand this problem? How do people complete this task today? How have others solved this problem? There are many tools and techniques you can use to start reframing problems into ways of solving them. And even when designing the solution, start with a sketch with a Sharpie or use a whiteboard. At the ideas stage it will offer a lot more options than tweaking a design file on your computer. Try it out!
For those seeking more inspiration on tools and techniques, Etch, along with Southampton Solent University are screening Design Disruptors at Below Bar Studios in Southampton this Thursday
Thank you for supporting this issue,
- Ross
Note: I’m interested in your views of higher education, especially for designers. Are degrees that important? Can you work your way to success and just read a tonne of books? Or do you create that one personal project (like redesigning the boarding pass) and that’s your calling card for the beginning of your career? Let me know by replying to this email!

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Why Trello Failed to Build a $1 Billion+ Business
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Did you enjoy this issue?
Ross Chapman

A weekly 💌 of Design Sprints, Product Design, Cycling and Coolness from @rosschapman of @etchuk ⚡️

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