Sep 6, 2020

Fight Growth Fatigue 📈 #166

Ross Chapman

Hi everyone,

When everyday is Day 1, over time - fatigue is sure to set in at some point.

In the recent Growth Designers newsletter, Will and Molly share top tips to fighting growth fatigue. They’re really good, so I thought I’d share here:

Focus on enablement of colleagues rather than doing it all yourself.
Invest in repeatable processes so you can follow your own playbook and simply modify templates for project and research plans. (Bonus: Give your process a really pretentious name like “Growth Design Loop” to make it seem more like A Thing™️)
Connect to the purpose of your growth, what good in the world are you enabling? How do you share that and draw energy from it?
One word: Automation.
Embrace the long-term nature of change built on incremental wins.

There’s a lot of this I’m employing now. I’m preparing to enable others to run workshops and build prototypes - without me. We have a revised repeatable process (and a big Mural board!). Purpose for Etch right now, is supporting the team and supporting them grow - we’re going somewhere different. Automation - more of that this week (but don’t confuse automation with laziness - that’s doing it wrong), and incrementally, we’re making progress.

What do you think about these tips? Let me know!

Thanks for reading,

- Ross

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