This issue’s title comes from a reminder that even when remote, it doesn’t mean that I don’t like surprises! My good friend Dana
sent me a lovely handwritten thank you card for helping her recently and it just made my day.
There are just some things that can’t, and shouldn’t be automated and scaled. Thoughtful postcards, social opportunities and surprises are just some of them.
It’s also my last day at Etch.
It’s been a ride spanning nearly 4 years of experiment and learn. From leading a small product team, to creating Etch Sprints
and building that over 2 years, to more recently collaborating with colleagues in the future-focused Etch Horizon team.
If you want to see a timeline of activity, check out the Instagram
I’ve had so much fun working with Google, NatWest, Mural, WWF and countless startups, amounting to over 150 Design Sprints in the bag, as well as training people to run their own design sprints too.
Anything I wanted to do, I did, and I had the full support of the leadership team. The ability to start something from scratch and have the support of an employer willing to experiment with you, through both successes and failures - it’s just a fantastic place for me to play.
It’s time for the next part of my journey (more on that next issue) and I can’t wait to follow Etch’s
As ever, thank you for supporting this issue and if I can be of service to you, please reply and let me know!