The term “emotional design” seems to be gaining traction, but should it? I’ve linked to a couple of articles this week that explore this emerging flavour of design. Jennifer Aldrich, product designer and UX / content strategist at InVision thinks that it can only be a good thing that we’re talking about emotion design:
Heightened emotions can lead to incredible design work that impacts people’s lives in a positive way.
She recognises that we need passion in our work to move forward. Don Norman, best known for his book The Design of Everyday Things places equal importance on cognition and emotion to make the products of today:
If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion [ref
It’s an area I’ll keep an eye on going into 2018. Is it the next big thing?
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