Quoted from the father of web design: Jeffrey Zeldman. I’ve often strived to balance qualitative and quantitative research when designing experiences. Before going straight into optimising for improved conversion, I question what we’re trying to achieve.
Case in point: most sites ask for users to signup for their email newsletter in a popup. They do this because it increases conversion. What they don’t consider is the long-term impact of constantly bombarding users with this same message.
Think about what people want from you before pushing them towards product. Life-long customers
are more valuable than short-term sales.
Thank you for supporting this issue,