Show and tell (and sell) 😎 Issue #67

Never launch on a Friday? 😂  Happy to share with you the new Design Manual we've been working on at W
Show and tell (and sell) 😎 Issue #67
By Ross Chapman • Issue #67
Never launch on a Friday? 😂  Happy to share with you the new Design Manual we’ve been working on at Wiggle. It aims to gain greater consistency across our digital experiences by putting our guidance in one place. Love to hear your feedback.
I’ve always been keen to share work. To me, it starts a discussion and for freelance designers and studios, sharing work often leads to more work. Talking to Dann Petty recently on how he’s been able to keep busy, he said he just shares work frequently, keeping him front of mind when design is needed. Great advice for up and coming designers!
And for business, the more you share, the more people care. Moving your focus to sharing content to support what you’re selling can really make a difference - especially when customers may only buy from you a couple of times a year. Give them a reason to visit you more often (like frequent blog content or weekly emails!).
Thank you for supporting this issue,
- Ross

UX design 🙋
I feel that animation is often missed outside of Silicon Valley, and it’s changed a lot. Animation shows something to the user better than words. It also helps simplify an interface and transitions a user neatly through. Animate to communicate!
The Top 5 User Testing Methods
There’s not just one user testing method, and usability testing alone can’t answer all of your questions. Adobe dives in with the top 5 ways of learning from users.
Clear writing training helps the whole organisation
How do you train people to write well? Take a look at this case study from how GDS worked with Public Health England.
eCommerce 💳
A UX Guide to Upselling and Cross-selling
Amazon reported that 35% of their revenue came from their cross sells and upselling efforts, but how do you do it in a way that helps users, instead of shouting at them to buy more?
The Future of E-Commerce Special Report
The report investigates how brands can compete with Amazon, why social media is transforming shopping and ways to harness the power of automation. 
Worth a read if you sell online!
Shopify's E-commerce Revolution
I love this under-the-radar stuff! eCommerce platform Shopify’s CEO Tobi Lütke has ­quietly been building a powerful selling machine. His predictions about the future of selling are well worth reading.
Cycling 🚴
Mike Hall Heading To Australia For Indian Pacific Wheel Race
Transcontinental organiser Mike Hall has his sights set on victory at the Indian Pacific Wheel Race. He’s riding a pretty sweet rig - a Kinesis Grandfondo Ti V3. Going with calliper brakes and Reynolds Aero 65 wheels, he’s looking for weight saving where possible. Good luck Mike!  •  Share
Townley: Disruption is the new normal for the bicycle business so stay flexible
Don’t get comfortable! Brexit and populism are the new normals so stay flexible, especially in distribution.
The Tandem Men
John Whybrow and George Agate, The Tandem Men, cycle around the world on a tandem bicycle, looking to set the Guinness world record as the first team to circumnavigate the world by tandem bicycle. They’re on the home straight, so go over to their website for a bit of dot-watching!
Coolness 😎
Hey Studio founder Verònica Fuerte on the importance of self-initiated projects and how to survive a crisis
Barcelona-based design studio Hey has made a name for itself over the last decade for creating bold design. Hey Studio founder Verònica Fuerte talks about why she started the business at the age of 27.
John Maeda: If You Want to Survive in Design, You Better Learn to Code
Shots fired! Design is still having a moment. John Maeda suggests that the two sides of digital are merging. For me, I can’t design unless I know where it’s going - that’s why I’m a self-taught coder. I gotta say, it comes in super handy when I need to put together a prototype!
Wet Toes – An Iceland Bikepacking Adventure
A bikepacking journey into the Icelandic highlands seeking remote routes and finding solace in an immense and intimidating volcanic landscape.
Iceland is definitely on my list! Look at those landscapes!
Here's to sharing to help with selling!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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