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Make Your Product Amazing 😲 #170

Ross Chapman
Ross Chapman
Hi everybody,
“Spend less time in conference rooms. Spend more time trying to make your product as amazing as possible.” - Elon Musk
You can watch the context of that quote in this interview. He goes on to say that things like operations and profit come as a result of this. Elon’s keeping things Day One by taking his businesses out of California and into Texas.
How can you make your product amazing? Paldesk have 10 tips:
  1. Determine Your Target Audience
  2. Define Your Product
  3. Research Your Industry Niche
  4. Establish a Brand Mission Statement
  5. Personalize Your Brand Voice
  6. Don’t Work Against Your Product Category
  7. Create A Free Trial Or Demo
  8. Bring It To Life
  9. Promote Your Product in the Market
  10. Start Spreading Brand Awareness
Maybe first and foremost, is that need to obsess about the customer. Jeff Bezos explains that being competitor focused can work, but not in the long run. “If you are competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering,” he says.
Each of those top 10 can be a design sprint in themselves, and now, there are more templates in the form of Mural boards to help you get started. For example, I’ve recently been using the Culture Design Canvas (check out Patagonia’s for an example). Culture underpins everything and can actually be designed.
So instead of reviewing financials, creating a PowerPoint deck or having back to back meetings, think about making your product as amazing as possible. It’s working well for Elon.
Thank you for reading this issue,

Radical Change 🤘
Is Walt Disney Giving Up on Hulu?
Customer-Centricity as a Business Mission
Salesforce will buy Slack for $28 billion
Personal Growth 🧗‍♀️
What does learning mean to me?
How This Founder Turned Her Blog Into a Lifestyle Brand with $5 Million in Sales
Remote Facilitation & Collaboration 👩‍💻
2020 MURAL World Tour: A Case Study in Virtual Event Planning
Product Roadmap and Project Timeline — What’s the Difference?
Remote workshops need a bit more planning, but can be surprisingly effective! Here’s your step-by-step guide to getting them right
Coolness 😎
The Column: Tao’s Giro Fantastico – the moment of 2020
This is The Year Celebrities Lost Their Shine
Starling founder Anne Boden voices her opinion on women being 'better bankers'
Here's to making your product amazing this week!
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Ross Chapman
Ross Chapman @rosschapman

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