Hi everybody,
“Spend less time in conference rooms. Spend more time trying to make your product as amazing as possible.” - Elon Musk
You can watch the context of that quote in
this interview. He goes on to say that things like operations and profit come as a result of this. Elon’s keeping things
Day One by taking his businesses out of California and into
Texas.
How can you make your product amazing?
Paldesk have 10 tips:
- Determine Your Target Audience
- Define Your Product
- Research Your Industry Niche
- Establish a Brand Mission Statement
- Personalize Your Brand Voice
- Don’t Work Against Your Product Category
- Create A Free Trial Or Demo
- Bring It To Life
- Promote Your Product in the Market
- Start Spreading Brand Awareness
Maybe first and foremost, is that need to obsess about the customer.
Jeff Bezos explains that being competitor focused can work, but not in the long run. “If you are competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering,” he says.
Each of those top 10 can be a design sprint in themselves, and now, there are more templates in the form of Mural boards to help you get started. For example, I’ve recently been using the Culture Design Canvas (check out
Patagonia’s for an example). Culture underpins everything and can actually be designed.
So instead of reviewing financials, creating a PowerPoint deck or having back to back meetings, think about making your product as amazing as possible. It’s working well for Elon.
Thank you for reading this issue,
-Ross
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