Know yourself to improve yourself 👨‍🎨 #84

Do you know what your role is? Understanding that can help you decide on the next step. It did for me
Know yourself to improve yourself 👨‍🎨 #84
By Ross Chapman • Issue #84
Do you know what your role is? Understanding that can help you decide on the next step. It did for me.
For the past four years, I’ve been a user experience designer. I figured out that this is what I wanted to do, as I got a kick out of seeing people experience websites and apps and loved learning about removing subjectivity from design and creating a loop of building, measuring and learning. It made sense to me.
It hasn’t always been the case. Around 10 years ago I couldn’t decide whether to be a video editor or a web designer. I went between the two for a few years, finally just making a decision to can the video production side of things. Making that decision freed me up to embrace design deeper and start learning all the skills needed to level up to get better.
Just making that decision stopped the procrastination and uncertainty. 
The same thing can be applied to product design. You could discuss a multitude of features or design changes, but it gets you nowhere fast. Making a decision and executing gets you to the next thing. Even if you find out it was the wrong decision, you’ve found out in much less time by just trying it out. 
Execution is the game - Gary Vaynerchuck
Thanks for supporting this issue.
- Ross

User centered design 👨‍💻
Despicable Design — When “Going Evil” is the Perfect Technique
Jared Spool challenged the product team with this statement: “I want you to come up with ways we could make the design much worse.” Great article that really puts a spin for designing for users. Also “As they’re doing this simple, fun exercise, they are focusing on the users.” I try this - turning meetings into workshops and getting people to collaborate rather than listen and discuss.
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Designing Features Using Jobs To Be Done
Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX. I’ve had a real crash course on job stories these past few weeks, but I’m finding them a valuable tool to design against.
Updated Empathy Map Canvas
This is another tool - the empathy map canvas. It’s supposed to help map users fears and goals - but don’t do it on your own! Best to complete this after observing users testing your product.
eCommerce 🙋
UX Design for eCommerce: Principles and Strategies.
Tubik Studio share the principles and strategies for selling online, but also understanding the role of design in eCommerce. “Thoroughly thought-out logic and transitions, simple and clear microinteractions, fast feedback from the system, attractive product presentation, easy payment flow and plenty of other details can directly influence increasing profits for the business involved in such a popular e-commerce game”
The most important learnings from the Kleiner Perkins Internet Trends Report 2017
Markus Hallermann unpicks the potential for marketeers on mobile. Markus is head of Komoot - the app I use to plan and track my cycling routes.
The Weekly Team Hangout
Structure your retrospectives with Trello. I’ve been using Trello much more recently - from working through agenda items in meetings to prioritising tasks. Some clients have asked “what is that - I want to use that.” Here, Hanno share how they conduct weekly team hangouts with this awesome productivity app.
Cycling 🚴
Readers ride
I was featured in Readers Rides with the lovely My Wild Love. Also an update from #prohobo Josh Ibbett.
11 great bike brands that are still made in the UK
Good to know the UK is cranking some good bike bits. Iris Bikes are another to add to the list - look at this beauty!
Coolness 😎
You have to move forward. Because you can’t go back.
Moving forward means that you have to let go of the person you have worked to become. It means that you have to let go of the person you thought you desperately needed to be. 
Deep, but good. Jon Westenberg, Chief Empathy Officer at Creatomic shares how to adapt.
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It’s 2017 and Mental Health is still an issue in the workplace.
Does your CEO care about your mental health? 
Loom - Quick Videos, Faster than Typing
I’ve been looking for something like this for ages! A chrome extension to record the screen AND your face with a web cam. Thanks Loom!
Here's to getting to know yourself - to level up!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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