It's not colour. It's contrast 🌓 Issue #65

I had a conversation with my team on Wednesday and we were talking about design. The conversation got
It's not colour. It's contrast 🌓 Issue #65
By Ross Chapman • Issue #65 • View online
I had a conversation with my team on Wednesday and we were talking about design. The conversation got to a point where we were talking about what colour to use for a new service we’re designing, to make it noticeable. I took a step back to try and understand what we were actually achieving.
The problem with delivering projects in isolation, is that you rarely get a sense of where it fits in the larger eco-system. Looking at colour, people see colour in different ways.
So the question isn’t around colour, it’s around contrast. How does this work with everything else? Do we have to change other things for this service to work? Certainly worth consideration.
Thank you for supporting this issue,
- Ross

UX design 🙋

Practicing Empathy in Product Design
Where has the creativity gone in web (and UX) design?
Low-Contrast Text Is Not the Answer
eCommerce 💳
A Guide to Color, UX, and Conversion Rates
In Plain Sight
InternetRetailing Expo 2017
Cycling 🚴
The ROI of Hiring a Creative Agency to Build Your Brand Identity
Top 10 Reasons to visit Berlin Bicycle Week
Coolness 😎
Peak practice: walking in Snowdonia
White boy asks for same haircut as black friend 'to confuse his pre-school teacher'
Universal Basic Income and a 15-hour work week is the key to happiness
Here's to having the right conversations!
Did you enjoy this issue?
Ross Chapman

A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk

Carefully curated by Ross Chapman with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.