Issue #54: Time well spent

I find getting to work is a pain. According to a recent report:Traffic congestion costs UK business a
Issue #54: Time well spent
By Ross Chapman • Issue #54
I find getting to work is a pain. According to a recent report:
Traffic congestion costs UK business an estimated £767 million a year.
And in a week where Southern Rail has come to a standstill, I really do wonder what on Earth we’re doing!
There’s nothing wrong with travelling, if you can spend the time well. My commute yesterday clocked up 32km each way on the bike. It may be slower than the car, but it’s certainly more beneficial to my mind, body and bike skills.
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UX design 🙋
Branding and UX
Branding and UX
Effective branding is complicated but your message should be simple. Here, Digital Telepathy help to breakdown branding in a way that will resonate with customers.
5 things UX testing can do that Google Analytics can't
Google Analytics data can tell you “what’s happening”, but not “why” and how to change it. Here are 5 answers UX testing gives you that GA can’t.
Using Lego models in user research
Playing with Lego bricks can unleash creativity. But can it also help customer service officers look for ways to solve thorny issues? Pebbleroad had an opportunity to find out.
eCommerce 💳
Less Bricks and more Clicks
Less Bricks and more Clicks
Every eCommerce website should be fully responsive. Mobile and tablet sales now account for over 51% of all UK eCommerce sales. If you’re struggling with your mobile eCommerce Conversion Rate (ECR), then start looking into Customer Experience metrics and run a User Testing workshop to find usability problems.
Sound advice from The Drum!
Practicology's look at Christmas ad campaigns that go the extra mile with digital marketing
Practicology Senior Copywriter, Zoe Kenny, looks at which retailers have truly embraced digital marketing with their Christmas adverts this year
Document, Don’t Create: Creating Content That Builds Your Personal Brand
If you want people to start listening to you, you have to show up. 
Great advice from Gary Vaynerchuck. Get off the to-do list and execute!
Cycling 🚴
Festive 500
Festive 500
This year, I’m joining Rapha’s festive tradition and riding 500km on the eight days between Christmas Eve and New Year’s Eve. Tens of thousands of riders around the world will be getting up off the sofa and onto their bikes. It’s going to be cold, but so rad! Keep an eye on Instagram to see how I get on!
The Race for the Cafe
This week, I came across this awesome blog. Cycling is growing in the UK, so it’s really nice to see a place devoted to riding in Britain.
Department for Transport report: Cycling's modal share continues nationwide slide
This report is a difficult one to get your head around. Essentially it says that 2% of trips in the UK are made by bike. With that low share, I can see why the case for improving infrastructure hasn’t been a priority, BUT my thinking is that if things are easy to do, people will do them! If we had the infrastructure in the UK that matched the likes of London and wider Europe, more people would get on the bike. It’s hard to know how to buck the trend, but what we can do to increase cycle commuting is something worth looking at going into next year.
Coolness 😎
Co-working bus
Co-working bus
This renovated bus is a mobile coworking space that brings location-independent professionals out into the great outdoors, combining work with a hike, a bike trip or a surf ride on the waves.
Day for Night
The short version is that I get super tired when the sun comes up, and then when it goes down again I perk right back up for the rest of the night.
I am, in a biological sense, nocturnal.
Fantastic read!
Gift Ideas for the New Parent: WIRED's Picks
You can’t put sleep in a box, so try one of these instead.
I have a few friends who are parents for the first time this Christmas. Here’s a neat post with gift ideas for them.
Here's to time well spent!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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