Issue #51: Understand the problem before you design the solution

Understand the problem before you design the solution.It's Black Friday and it's really interesting f
Issue #51: Understand the problem before you design the solution
By Ross Chapman • Issue #51
Understand the problem before you design the solution.
It’s Black Friday and it’s really interesting for me (working in eCommerce) to see the different approaches to the same problem: Capitalising on one of the year’s biggest sales days. 
Some shops have just selected some items to discount (more that likely being slow or soon to be replaced stock), while others have given users more unique experiences and offers. Each approach has its merits, as long as they solve the problem well.
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Here's to understanding the problem first
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Ross Chapman
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