Issue #46: Hiring people smarter than you

I went to the Evening Of event last night in Southampton to hear from Rob Hampson about how he design
Issue #46: Hiring people smarter than you
By Ross Chapman • Issue #46
I went to the Evening Of event last night in Southampton to hear from Rob Hampson about how he designed Tinie Tempah’s rap app and to learn about his new project Process Exposed
I spoke to a number of designers and developers too and one of the things that really came out from agencies was the challenge of finding good talent locally. That’s why it was so pleasing to talk to Rob after his talk about remote working which ultimately answers that question. Talent isn’t necessarily on your doorstep. Some of the best teams I’ve worked with haven’t even been in the same country.
Thank you for supporting this issue.

UX design
UX not UI?
UX not UI?
The need to tweak a user interface design constantly pales in comparison to improving the whole experience of using a product or service. This becomes particularly useful to know when redesigning a page. Where does that page live within a user journey? Duval Nicolas talks about how his team moved to using a pattern library - something I’ve started to do with Wiggle. Good stuff!
Why Online Fonts Need to Be Bigger Than You Expect for Awesome UX
“In a new research paper from earlier this year, UX experts concluded that 18-point fonts provides web readers with the best readability for body copy.” Font size is such an interesting topic and has largely been quite a subjective choice by many. Studies like this are incredibly useful, giving more reason to bump up your copy!
Service Design as a unique discipline
“After leaving Adaptive Path in 2012, Todd Wilkens has been focused on one of the biggest issues in Service Design: building a Service Design practice on a massive scale.” Really interesting article here on a discipline that is always evolving. I liken this to Jeff Gothelf’s post from the last issue about no matter how you achieve good design, just think of the user benefit.
Airbnb's success is to do with company culture
Airbnb's success is to do with company culture
The success of Airbnb isn’t really based on them doing something new, or them shouting the loudest. It’s from a company culture that drives the innovation. Airbnb’s CEO Brian Chesky “interviewed hundreds of people when hiring his first employee – a process that took six months, due to his determination to find the right cultural fit for the company.” Having just hired a new UX designer here at Wiggle, I too appreciate hiring for the right fit. I also believe in another element that David Hassell writes in Entrepreneur:  “you should hire people smarter than you.” Backfill your skills with new blood!
9 Crucial Mobile eCommerce Best Practices for UX
“During our year-long research study on Mobile eCommerce Usability at the Baymard Institute, we’ve identified 146 mobile usability guidelines and best practices. Design patterns and UX aspects that, in mobile usability testing of 19 leading mobile eCommerce sites, were consistently proven to perform the best.” Massive effort from Christian Holst here and some amazing insights e.g. Disable Auto-Correct During Checkout. BOOM!
Why Every Successful E-Commerce Site Has an Active Blog
You know what? You don’t have conversion unless you have customers and customers need a reason to come to you over anyone else. This is why companies like Vulpine put a lot of their energy into creating content. Agencies are recognising this too (like Twotone Amsterdam, who are at the Vienna Bike Show this weekend and helping by creating content on the show’s Instagram). Content drives brand affinity and excitement. Do it right and see sales improve long-term.
Some of these costumes are seriously on-point!
Some of these costumes are seriously on-point!
This year, will you go as a design sprinter, zombie stakeholder, or Party Parrot? Invision put together some alternatives to make your Halloween more geeky.
Accelerate Agency moves into augmented reality apps for cycle market
“In turning the tech to cycling industry advantage, Accelerate will now offer cycle labels new ways to display product and offers.” Time will tell whether Accelerate can pull this off - but great to see an agency pushing the envelope!
Yelp’s Amazing New York Office has Gaming Zones and In-House Baristas
“Located on Madison Avenue with amazing views of the Empire State building, Yelp’s New York office features a coffee shop with in-house baristas and a subway inspired gaming zone.” Nice!
Here's to hiring for fit so you can get ready to rip!
Did you enjoy this issue?
Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
Carefully curated by Ross Chapman with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.