Issue #37 - Fall in love with customers

Marcin Treder said this week on Twitter that "falling in love with your competitors leads to a medioc
Issue #37 - Fall in love with customers
By Ross Chapman • Issue #37 • View online
Marcin Treder said this week on Twitter that “falling in love with your competitors leads to a mediocre design. Falling in love with your customers leads to the passionate experience.”
I know so many people that need to heed this advice! Whatever industry you’re in, I bet there are people within your organisation that want to take what they deem the best bits from the market leader and somehow incorporate it into the business. 
Better to design for your customers. Listen, Build, Measure, Repeat.
Thank you for reading this issue.

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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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