Issue #34 - Plan, adapt, DO THE RIGHT THING!

So great to pass 100 subscribers - thank you so much! That might be a relatively small number, but ha
Issue #34 - Plan, adapt, DO THE RIGHT THING!
By Ross Chapman • Issue #34
So great to pass 100 subscribers - thank you so much! That might be a relatively small number, but having you choose to follow this issue gives me all the warm and fuzzy feels.
It’s my birthday next Tuesday! Apart from celebrating with friends and family, birthdays give me a chance to evaluate where I am and where I am going. Am I doing the right thing? Call it a retrospective of sorts.
It’s good to have a plan. It’s also good to adapt. Charles Darwin had something interesting to say about this: 
“It is not the strongest or the most intelligent who will survive but those who can best manage change.”
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UX design
By trying to solve the hamburger menu issue, I’ve stumbled upon the Priority+ navigation pattern. The idea is: show as many navigation items as will fit horizontally with a UI toggle to show the rest. So yes, there is an element of hiding the navigation (which we know can halve engagement time), so while not perfect, it appears to be a better solution for complex sites than the hamburger menu. 
Making design work in large organisations
“My advice to designers. Don’t waste too much of your time working for companies that don’t take design seriously. Ultimately, these organisations are likely to fail, or you will be responsible for the delivery of broken products and services.” Ben Holliday shares some wisdom and advice for designers looking to adapt to modern times, based on his talk at UX Oxford last May. Leadership, as ever, is vital.
It’s my belief that design is a balance between business objectives and user needs. “The sentence I hear most from clients is ‘I don’t know anything about design’. The way I respond is: 'Yes. But you know way more about your business than I ever will. Thankfully, you’ve hired somebody who knows a lot about design, so let’s put the two together’.” 
Showing progress indicators, visual cues and designing mobile first are all important in designing a checkout that takes customers through to payment. Also check these case studies from Amazon, Asos and eBay for practical tips on how to get there. 
How to get value from wireframes
Personally, I’m on the fence about the value of wireframes. I find prototypes and HTML & CSS code more valuable in solving design problems, but nonetheless, they do have some value on some projects. The trick is to use them to solve the right problems. “Painting a broken car, no matter how great the paint job is, doesn’t make the car useful.” 
Inspired by Life video
“I think we’re forgetting one of the most important things in life, and that’s living it.” San Francisco based designer Dann Petty’s vlogs are providing a fresh source of inspiration to me right now. You might enjoy them too. He’s also touring the U.S.A. documenting the lives of full-time freelancers - currently on the East Coast. Look forward to seeing that!
Work/Life balance is bullshit
I had hoped to get to the Design Disruptors screening yesterday in London and meet Tobias Van Schneider, but no dice! Tobias recently shared his belief that “work and life are not separate. They are the same. There is only one thing. It’s called LIFE. Work is part of my life, it’s not competing against it.” 
Breathtaking photography series highlights the beautiful tulip fields of the Netherlands
This stunning aerial photography series has been shot by Bernhard Lang. Captured from the air, the tulip fields of the Netherlands look more like a patchwork quilt! I’ll be in The Netherlands next month on a family holiday with our tandem bicycle - so looking forward to #biketimeisfamilytime !
Here's to adapting to change and doing the right thing!
2016 will be the year of conversational commerce
Chris Messina, Developer Experience Lead at Uber, writes: “nearly a year ago today, I wrote a post inventorying the forebears to what I believe has become the dominant trend of consumer computing apps in 2016.”
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Ross Chapman
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