Issue #21

I design to solve the big problems. The problem statements where I'm able to offer the most value are
Issue #21
By Ross Chapman • Issue #21
I design to solve the big problems. The problem statements where I’m able to offer the most value are the ones where the solutions aren’t baked into the problem. It’s always best practice to understand not what a user wants to do, but why they want to do it. Solving the big problems leads you to asking the big questions. Ask “why?”
User experience designers should be bold. It can be tempting to follow what competitors are doing by going responsive, add another page to your website for more information or to offer multiple ways to login, but unless you’re being bold and really questioning your design, the results can be limited.
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UX Design
Using animation in design provides the user with interactions that are intuitive and delightful. Invision detail how to make them (plus I get to use Revue’s new gif import feature - thanks Martijn!).
How to run a user-centred photoshoot
Photography is very important in communicating a product or service and it is increasingly easier to spot the same stock photography used by many businesses. CX Partners come to the rescue and give as much design consideration into taking pictures as the rest of the UX design process. 
UX Designers Aren’t Always Right
In the second part of the series, User Zoom dispel the myth that UX practitioners know everything! We’re often asked for solutions that will solve problems, but there can be many factors that diminish the impact good design can have. My takeaway: If the source of a mistake is identified, people usually feel better about moving on.
User Research
Paul Boag’s on fire this week! In this installment, Paul points out that some of our design thinking is based on poor logic. Things that help the business seldom help the user and putting a spotlight on that can help reverse the cycle. Also, check out Paul’s recent podcast - it’s a cracker!
User researchers in DWP
What do real user researchers do? This video from the Department for Work and Pensions talk about their work putting user needs at the heart of creating digital services. 
Why your team needs a user research dashboard
This week, I started putting together a UX dashboard based on the HEART framework, as designed by Kerry Roden at Google. In this post, Yael Levey notes “although we were doing regular testing, there was nothing to string it all together, to show the team that we have a lot of knowledge and insights about our particular users.” Great post!
UX in eCommerce
Rethinking retail
Rethinking retail
“Retail is in the midst of a remarkable transition. As new technology continues to emerge, the way we buy things is changing fast.” ustwo look at the changing landscape of buying stuff.
Customer journey mapping - The secret to digital transformation
Too many Boag links! “A customer journey map […] is a timeline that shows the stages a customer passes through in their interaction with an organisation.” Mapping this out is key, but Paul suggests starting small - you’ll find many journeys and especially in eCommerce, there is no one sales funnel anymore.
Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce
“What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling?” Christian Holst tackles the tricky problem of pagination and shares the results of tests into the issue. Remember - there’s still a back button!
Suze shares her five-step plan to add a little zuzsh to your working week. Before you know it, you’ll be spending Sunday looking forwards to a brand new week!
Apple’s short film on autism proves that accessibility features matter
Apple presents Dillan Barmache, a 16-year-old kid who is autistic and non-verbal. Apple’s iOS is a platform that is meeting user needs one day at a time - take a look.
Being tired isn’t a badge of honor
Jason Fried recognises that you have to put in the hours and the gains will follow, but some people take it to crazy levels. “Sustained exhaustion is not a rite of passage. It’s a mark of stupidity.” Great post!
Here's to solving the big problems!
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Ross Chapman
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