Issue #17

Yesterday, I made my way to London to visit the Retail Design Expo at Olympia, and to meet up with ne
Issue #17
By Ross Chapman • Issue #17 • View online
Yesterday, I made my way to London to visit the Retail Design Expo at Olympia, and to meet up with new friends a long the way, like Evgenia, Lorna, James and long-time pal Pete.
There was a whole heap of innovation on show and everyone was keen on providing the very best experience for customers. 
A few truths about eCommerce were shared from a particular talk I went to. Companies need to:
  • Get existing customers to visit more often
  • Get existing customers to buy more on each visit
  • Attract more new customers
These are the three ways of increasing sales for a business. That’s got me thinking about the other side = users:
  • Give them a reason to visit more often
  • Make it easier for users to get what they need on every visit
  • Encourage them to share the experience with their friends, family and the community
Again, thank you for support this newsletter!

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