There was a whole heap of innovation on show and everyone was keen on providing the very best experience for customers.
A few truths about eCommerce were shared from a particular talk I went to. Companies need to:
- Get existing customers to visit more often
- Get existing customers to buy more on each visit
- Attract more new customers
These are the three ways of increasing sales for a business. That’s got me thinking about the other side = users:
- Give them a reason to visit more often
- Make it easier for users to get what they need on every visit
- Encourage them to share the experience with their friends, family and the community
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