I’ve been challenging the status quo most of my adult life. Why are things like this? Why do I have to do this? Once I discovered that everything is designed - from the roads and railways to office culture and Sunday trading hours, it all started to make sense. Decisions and design are intrinsically linked.
While “design thinking” maybe gaining popularity recently, many businesses will wait for the proof that it delivers improvement before they commit. Companies that embrace change will reap the rewards sooner, surpassing competition. No one wants to be the next Blockbuster, but they do want to be the next Netflix. Guess who waited to see what would happen and who got designing?
If everything is designed, then everyone needs to design. Just hiring a designer isn’t going to solve your problems, but they can champion the change that organisations need to make. No wonder then that the CEO of Netflix is a computer science graduate and learnt design.
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