We’re nearly 50-strong in issue #13. Unlucky for some, but not for me - thank you for reading!
The notion of the “design sprint” is taking hold of the digital design industry. It’s the method of exercising design thinking and getting iterative and measurable design done quickly to improve businesses.
Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer) - ref.
Design thinking is a business strategy. Businesses that have a strong design culture use design thinking to get things done. The design sprint, originating from Google Ventures, is simply “a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers”
Learning about the design sprint has really opened my eyes to new possibilities. As a designer, I can design solutions faster, be more transparent and rely on less meeting room decisions and more user feedback decisions. For a primer, check out this first link in this weeks insights from Laïla von Alvensleben
, where she shares the design sprint planner from agency Hanno.
Here’s to designing better, faster and always, always learning.