Issue #13

We're nearly 50-strong in issue #13. Unlucky for some, but not for me - thank you for reading!The not
Issue #13
By Ross Chapman • Issue #13 • View online
We’re nearly 50-strong in issue #13. Unlucky for some, but not for me - thank you for reading!
The notion of the “design sprint” is taking hold of the digital design industry.  It’s the method of exercising design thinking and getting iterative and measurable design done quickly to improve businesses.
Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer) - ref.
Design thinking is a business strategy. Businesses that have a strong design culture use design thinking to get things done. The design sprint, originating from Google Ventures, is simply “a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers”.
Learning about the design sprint has really opened my eyes to new possibilities. As a designer, I can design solutions faster, be more transparent and rely on less meeting room decisions and more user feedback decisions. For a primer, check out this first link in this weeks insights from Laïla von Alvensleben, where she shares the design sprint planner from agency Hanno.
Here’s to designing better, faster and always, always learning.

UX Design
You can’t do user experience design without touching the surface
UX design tips for your app - InVision Blog
First steps at establishing a user-centred design culture
User Research
Design Psychology: How To Combine Neuroscience and Design To Engage Your Audience – Design School
How to Grow From Exposure to User Feedback in 3 Simple Steps
UX in eCommerce
98% Of Your Paid Ads Are A Colossal Waste of Money
inapptics
Shopping Cart Abandonment: Why Online Retailers Are Losing 67.45% of Sales and What to Do About It
Coolness
Introducing Vector Networks
Sir Martin Sorrell on digital, cost-cutting and client-agency relationships
Thanks for reading! Here's to sprinting to successful projects!
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Ross Chapman

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