Over 40 subscribers! Thank you for supporting this mailshot - it gives me hope that what I’m sharing is useful and actionable within all your different fields of work.
This week I’ve been thinking about challenge and challenging others to think broader. It surprises me how, when asked, organisations shout loudly about being user-centered and being passionate about UX, but when you dive a bit deeper, you find design decisions and assumptions about users are made in meeting rooms with little interaction with users. I’m making inroads by sketching and prototyping solutions quickly to get user feedback. The next challenge is getting users to vote with their clicks and taps on whether they are better solutions!
Here’s to challenging the norm and always, always asking questions.