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This week I’ve started to get my mojo back, after the darkness of early January. Ideas are forming and plans are being put in motion.
I’ve been keen to work-up solutions quickly this week. Whether it is a critical part in a shopping journey, or understanding the landing pages that customers go to (and why), I believe going with your best guess, and then seeing it get proved right or wrong (either through A-B testing, or just taking the risk of going live with it), you’re still learning (and can still rollback!). Iterating is the name of the game here.
Here’s to building things quickly, measuring and learning!