Issue #10

Changing stuff just for changes sake is old news. Designing with data is hot. Making design decisions
Issue #10
By Ross Chapman • Issue #10 • View online
Changing stuff just for changes sake is old news. Designing with data is hot. Making design decisions based on user behaviour and then optimising the experience can lead to a better customer experience and more completed sales. 
“By 2020, UX will overtake price and product as the key brand differentiator.” - Invision
I’ve realised that part of my work is to do with business + design and that I should start talking about it! This issue, I’ve taken the Productivity section out (you’ve got 9 previous issues of tips to get started!) and put in a Business section - sharing all the best from the web about design-led business and e-commerce. If the clicks go up - I know I’m on to a good thing!
Thank you for reading! Here’s to using data to help make design decisions next week!

UX Design
7 Ways Google Analytics Can Help Inform Design Decisions
The best job in America has a median salary of over $116,000
Which Metrics Are Most Important in Optimizing CX?
33 Top UX Conferences of 2016
User Research
Cringeworthy Words to Cut from Your Online Copy
Business
2016 will be the year of conversational commerce
Ecommerce UX Design
Hey, How Do I Give You My Money?
10 pillars for a successful eCommerce user experience
Coolness
The man who cycled from India to Europe for love
Headspace
A message from Stewart Butterfield to Slack employees
Thanks for reading!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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