Changing stuff just for changes sake is old news. Designing with data is hot. Making design decisions based on user behaviour and then optimising the experience can lead to a better customer experience and more completed sales.
“By 2020, UX will overtake price and product as the key brand differentiator.” - Invision
I’ve realised that part of my work is to do with business + design and that I should start talking about it! This issue, I’ve taken the Productivity section out (you’ve got 9 previous issues of tips to get started!) and put in a Business section - sharing all the best from the web about design-led business and e-commerce. If the clicks go up - I know I’m on to a good thing!
Thank you for reading! Here’s to using data to help make design decisions next week!