If I rest, I rust ⛲️ #71

Davie Bell was a pioneering off road cyclist and tourer/randonneur. His motto was "if I rest, I rust.
If I rest, I rust ⛲️ #71
By Ross Chapman • Issue #71
Davie Bell was a pioneering off road cyclist and tourer/randonneur. His motto was “if I rest, I rust.”
If I rest, I rust. Looking back at my career to date, I find I reach a point where I’m not as engaged as I first was. Why? Because I’m resting and I’m not learning and growing. To grow, you need nutrition. That comes in the form of a team that challenges you, people to learn from and inspiration in and out of work. 
This quote from Steve Jobs also helps:
“If you haven’t found it yet, keep looking. Don’t settle.”
Are you resting or rusting?
Thank you for supporting this issue,
- Ross

UX design 🙋
Design Sprint Kit
Are you agile or Agile? Do you run sprints or Sprints? With design, try Design Sprints. Here’s a helpful kit from Google to kick things off.
Are personas ruining your product?
I haven’t been a huge advocate of personas, but I do find their worth when sharing with stakeholders. I agree though that they shouldn’t be used in place of talking to real, actual users. Here’s some food for thought.
It starts with words — why copywriting matters
Are words just words? No. They’re a vital part of a user experience. Use them properly.
eCommerce 💳
British retailers lead the way in mobile eCommerce
The sample reveals that 62% of retailers have an online shop. That means 38% don’t. GOLDMINE.
Digital leadership: why change management is key to eCommerce success
Where did the Marks & Spencer website launch go wrong? Econsultancy lifts the lid. My take? Some leaders don’t understand the internet and furthermore, the effect design plays in buying decisions.
About Amazon - 2016 Letter to Shareholders
I always find these letters very interesting. Leaders that understand their business deeply. True customer obsession!
Cycling 🚴
Cycling to work can cut cancer and heart disease, says study
Study of 250,000 UK commuters shows walking is good too, but suggests two wheels are best. YES!
A solitary 500km
Since Mike Hall’s tragic death (noted two issues ago), some riders have felt inspired to be #BeMoreMike. This is Grace’s account (awesome ✌️)
The demise of the Davie Bell memorial race (which this issue takes its title) has led to a fitting tribute to the legendary Scottish cyclist
Coolness 😎
Illustrating a more human brand (part 1)
Illustration is a massive skill and is enjoying a bit of a renaissance in projects to explain things better. Dropbox design lifts the lid on their process.
medium.com  •  Share
I was part of a really interesting conversation on  Twitter yesterday about the role “taste” plays in designing for users. My fave quote from that conversation?:
If you must make something, make it useful. If you make it useful, don’t hesitate to make it beautiful. 
Clear the rust and learn because you must!
Did you enjoy this issue?
Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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