I've joined Etch ✌️ #79

Who? Etch UK is a user experience design and marketing studio. Why? You had better read this Medium p
I've joined Etch ✌️ #79
By Ross Chapman • Issue #79
Who? Etch UK is a user experience design and marketing studio. 
Why? You had better read this Medium post.
When? Monday
What? I’m Product Design Lead in the Digital Products team.
Also, sorry for the delay in posting last week - there was so much going on!
Normal service will resume from now on!
Thank you for supporting this issue,
- Ross

Digital product design 👨‍💻
I’ve joined Etch as Product Design Lead
A post by me! I give a recap of how I’ve found my first week at Etch. It’s been a blast! 🚀
medium.com  •  Share
10 Hard Truths About Making Things
I linked to Jon Westenberg last issue, but this post is so good - I had to share it.
Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group
In order to design great experiences, successful design firms actively search for empathic insights into their target group. Here’s some methods of doing that.
User research 🙋
How to Conduct User Interviews
User interviews can be a great way to extract information from users for user experience understanding, usability understanding and ideation. They are cheap and easy to conduct and can be readily conducted by anyone who can ask questions and record the answers.  
Rules of Engagement in User Research [a #uxchat roundup]
What are the do’s and don'ts when doing user research?
User-centred designers typically start a new project with a research phase. This allows them to understand the product or service through the eyes of their customers, explore the limits of the problem space, and come up with recommendations that feel at least partially informed. All useful things from a design perspective.
Cycling 🚴
Dirty Kanza 2017: The Comeback Kid
I don’t know where to start. This was everything I had wanted. This is everything I had obsessed about. The details were right. My body was right. And most importantly, my mind was right. I had spent this last year with one goal: Finish the Dirty Kanza 200. 
A great read for any gravel grinder enthusiasts!
Inventor makes "people part of the solution" with bicycle that cleans the air as you ride
Having already created a “smog free tower”, artist and inventor Daan Roosegaarde has reduced the scale of his creation to bring forward a device designed to clean the air as people cycle. Like, AMAZING!
The Rider Firm bolsters business with trio of racing recruits
Great to see The Rider Firm hire more staff, each a cyclist and bringing prior industry experience to the business. Josh must have been doing so much for the Firm to replace him with three people!
Coolness 😎
A Survey Revealed What We Could All Be Doing Better at Work
Company values are one of the many reasons I came to Etch. What else is there to learn about doing better at work?
IKEA is looking for startups to join its inaugural Bootcamp programme
The flatpack furniture retailer is hitting the road to find ten startups to take back to Sweden for an intensive 11-week bootcamp. How many businesses are doing this?
Here's to learning!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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