I'm leaving Wiggle 👋 #78

Well, if you somehow missed the subject line, then read again - I'm leaving Wiggle.I'm stepping out o
I'm leaving Wiggle 👋 #78
By Ross Chapman • Issue #78
Well, if you somehow missed the subject line, then read again - I’m leaving Wiggle.
I’m stepping out of my comfort zone into something all together new, which I’ll share next week.
What does that mean for this newsletter? Well that’s really for you to decide. I’ve had some nice comments in recent issues. Some have told me that they like the few lines I add on each link. Others like the sections. 
With the slight shift into what’s next for me, I’m interested more than ever in what you want to see each week. More user research? Ever-more eCommerce? Cut the cycling? Craft the coolness? Please do reach out and let me know.
Thank you for supporting this issue. 
- Ross
note: Slight tweak to the format - let me know what you think!

Digital design 👨‍💻
Scratching an itch
Yes, I’m leaving Wiggle. In this post, I share why I came to work there in the first place. TL:DR; it was always something I wanted to do.
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Design in the Era of the Algorithm
Machine learning is technology’s new frontier, and designers have a crucial part to play. Josh Clark explores our new roles and responsibilities when we design for the machines. Designers have to start using data to get away from the hypothetical and into the real.
Building a Cohesive Design Team
Design is a team sport. Jared Spool talks about who should be in the team, cultivating skills and working together. Thanks for the link Sarah Richards!
User research 🙋
User Research. Empathy Is the Best UX Policy
Starting any project, which is not their personal presentation but a product for users, designers should be deeply aware: they work primarily not for self-expression. They work to solve users’ problems, satisfy their wishes and achieve business goals.
More designers need to understand this, especially coming from a user interface background and deeper into user experience design.
How to Get Stakeholders to Buy Into User Research
Just enough research! Sarah Doody shares her experience in getting executives to buy into user research. Most don’t! Personally, I think it’s a language issue. Say “research” and that can turn project sponsors off. Say “what are we trying to achieve” and “who for?” - the conversation starts to change.
Get the Most Out of User Research
Cătălin Bridinel, senior designer at Booking.com shares five tips on getting the most out of user research. I also find just giving a user a prototype and observing (and listening) gives fantastic insight. You have to leave the office though folks 😆
Cycling 🚴
Laura's Dirty Kanza Adventure - Gravel, Grit and Lady Luck
Laura tackled the tricky Dirty Kanza ride, a 200 mile gravel-grinding race in Kansas, the Mid-West. I know Laura from working with UK Cycling Events, so fantastic to see her pop-up on Queen of the Mountains. 👋
The Rapha Nocturne
Tomorrow is Rapha Nocturne Time. The Rapha Nocturne brings cycle racing to London. Attendees will have the chance to ride the course before watching the best of the amateur scene and professional teams compete on an inner-city circuit. 
Bikepacking Essentials With Sean Conway
Can’t wait to start bikepacking (I’d better hit up Mack Workshop for more bags!). Adventurer Sean Conway shares his essentials with Global Cycling Network.
Coolness 😎
How to use Cognitive Behavioural Therapy to level up
How many times have you looked yourself in the eye and said, “you suck!”
I’ll bet more than once.
Jon Westenberg explains how CBT can help and how applying them personally can play a huge part in changing the way you work, live, handle your emotional life and your business.
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How To Network On Instagram DM
Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade according to Gary Vaynerchuk. Worth a shot huh?
'Wonder Woman' and the Importance of the Female Hero Moment
Patty Jenkins’ superhero movie gives its lead more than a few slow-mo heroic moments. And she deserves every single one.
Here's to stepping out of your comfort zone!
Did you enjoy this issue?
Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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