Gender diversity✌️ - Issue #66

I've enjoyed reading lots of articles this past week about women in tech, cycling and design.With Int
Gender diversity✌️ - Issue #66
By Ross Chapman • Issue #66
I’ve enjoyed reading lots of articles this past week about women in tech, cycling and design.
With International Women’s Day (IWD) having been observed since the early 1900s, IWD is a collective day of global celebration and a call for gender parity.
And with all I’ve read, it demonstrates just how much more I still have to learn!
Thank you for supporting this issue.
- Ross 

UX design 🙋
Laïla von Alvensleben: Why we'll be seeing more companies go remote by Surf Office Show
Laïla von Alvensleben works at Hanno - one of the leading remote UX design studios out there. She talks about why we’ll be seeing more companies go remote in the next few years.
How We Redesigned Our Product in Less Than a Week
The 6-step process is an adapted version of the process Google Ventures taught us. It’s applicable whether you’re a startup or a Fortune 500 company. Have a look at this case study.
Using the Waveline to Map Your Customers' Emotional Journey
How brands can acknowledge and embrace their users’ emotional journey with waveline research. I watched Nathan Shedroff’s talk at the Leading Design Conference last year. A really useful tool of identifying areas of poor experience to try and make them better!
eCommerce 💳
With the rise of automation, women in tech is no longer a nice-to-have but a need-to-have
Mina Hesar from startup accelerator Fast Track Malmö explains why women are facing a daunting skills gap in the new economy. Women in tech is a need-to-have!
"Future of Marketing" report reveals 61% of millenials don't believe in paying retail price
Millenials (people my age), won’t accept RRP. Also (and surprising to me), only 42% of millennials mainly shop online.
What’s holding the Rapha deal back?
Thanks to Joe Pendlebury for sharing this. With Rapha tightening up their About pages, creating the Why video, what’s stopping the deal going through? For me, signing up to a overarching family of brands platform doesn’t exactly say “premium” to me.
Cycling 🚴
Eileen Sheridan - "This Girl Can"
Five of Eileen’s place-to-place records are yet to be broken, including London to Edinburgh (20 hours 11 minutes and 35 seconds), London to Liverpool (9 hours 39 minutes) and London to Bath and back (10 hours 41 minutes and 22 seconds).
The tale of long distance record-breaking British cyclist Eileen Sheridan, one of the sport’s best riders and the ultimate advert for women’s cycling. A beautiful article in its own right.  •  Share
Handpicked by Soigneur
Great to see Vulpine and My Wild Love recognised for excellence at the Berliner Fahrradschau, a three-day show celebrating cycling culture! Must go next year!
Julie Harrington takes reigns as new British Cycling CEO
British Cycling’s new CEO is Julie Harrington. Hopefully she gives the organisation the right kick up the arse with recent scandals and sexism.
Coolness 😎
21 Women Changing The Way We See Each Other
We handpicked 21 talented photographers who identify as women and empower others through their work, rather than demean them. 
Also “a diversity of perspectives is essential to creating an equal society.” Follow these people!
Opinion: The Nicole Cooke testimony
Nicole Cooke shares her perspective of sexism within British Cycling. As Adele Mitchell comments “I can’t believe we’re still having to protest about this stuff.” 
Thoughts from a female principle #IWD2017
Reading this perspective from Salad’s Founder gives a real sense of where female leadership is in agency-land.
Here's to gender diversity being the goal to strive for!
Did you enjoy this issue?
Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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