How brands can acknowledge and embrace their users’ emotional journey with waveline research. I watched Nathan Shedroff’s talk at the Leading Design Conference last year. A really useful tool of identifying areas of poor experience to try and make them better!
Thanks to Joe Pendlebury for sharing this. With Rapha tightening up their About pages, creating the Why video, what’s stopping the deal going through? For me, signing up to a overarching family of brands platform doesn’t exactly say “premium” to me.
Five of Eileen’s place-to-place records are yet to be broken, including London to Edinburgh (20 hours 11 minutes and 35 seconds), London to Liverpool (9 hours 39 minutes) and London to Bath and back (10 hours 41 minutes and 22 seconds).
The tale of long distance record-breaking British cyclist Eileen Sheridan, one of the sport’s best riders and the ultimate advert for women’s cycling. A beautiful article in its own right.