Businesses leveraging digital are going to accelerate their growth. And as we learnt from last week’s issue
, errors using inadequate data are much less than using no data at all.
Research suggests that only 7% of incumbent businesses
have yet become ‘fully digital,’ and a lot of that is about becoming more customer-centric, not just in design, but in overall strategy.
It’s incredibly hard to do. Even Co-op, who are leading digital transformation of a 173-year-old organisation are under pressure
Are you embracing digital? I’d love to know.
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