Design is now different 🍥 Issue #60

Design has evolved. The role of design used to be that designers would get a brief, go away for a few
Design is now different 🍥 Issue #60
By Ross Chapman • Issue #60
Design has evolved. The role of design used to be that designers would get a brief, go away for a few weeks and present a design (or worse, DESIGNS!) to someone to feedback, change and ultimately sign-off. The aim was to please the client (or stakeholder) and move on to the next problem. Success was rarely measured.
The strategy is now evolving to businesses briefing on quality data and understanding users. We’re also recognising who will actually sign-off the design (hint: the user) and measuring the success (and learning from it!).
I see my “happy place” being a situation where design is helping meet business objectives and the needs of users, while learning all the way! It’s that balance that UX designers like me feel like they’re making the best work of their lives.
Issue 60! Thank you for supporting so far!

UX design 🙋
How to get business value from a design sprint
Nathan Kinch shares 3 activities teams should add to their design sprints. What I really like here is the set plan Monday - Friday. Real nice!
Conor Ward at British Gas reveals his passion for UX unicorns
An in-depth discussion with Conor Ward, Head of UX & Design, who has big ambitions for UX at British Gas. Makes me wonder if I’m a UX Unicorn?! 🦄
Why Mock-ups for custom design are bad for a business?
An oldie, but a goldie. We need to get away from custom design and use Pattern Libraries to rapidly create work. Creating mockups and three designs to solve one problem is so wasteful! Design once and iterate.
eCommerce 💳
Tips On Applying Copy Content In User Interfaces
Copy. I see it time and time again that people just don’t know how to approach succinct copy. Have a read (and if you want more training, there’s only one place to go).
Double your checkout conversion rates with Apple Pay
Apple Pay within apps is a big deal, but I’ve only seen one player use it (waves 👋 to Mack Workshop). Turns payment into joy!
The Way You Shop Will Change Forever This Year. Here's How
Here are four big retail trends coming in 2017. TL:DR; see the Amazon store concept. Experience drives sales.
Cycling 🚴
Gravel Biking - Cycling/Bikepacking the Ridgeway from Ivinghoe Beacon to Avebury
Juliet Elliott goes gravel biking. I’m currently looking at routes (with komoot) now that my gravel/travel bike is ready (take a look on My Wild Love’s new website!).
Editor's Comment: Where is the bike shop guerilla marketing effort?
Are bike shops doing enough? Independent Bike Shops have a valuable part to play in cycling, but how can you make people choose your shop over others?
Josie Dew's family cycle tour on the Isle of Wight
This is the kind of ride I’d love to do with my family. Weekend jaunts into the New Forest and experiencing Southampton from a different point of view is well in my sights!
Coolness 😎
The Calm Company (our next book)
Jason Fried et al are bringing out a new book called The Calm Company. As a side note, think of what this does for Basecamp - this is how they do marketing!
Also, if you’re looking for new books, checkout Jeff Gothelf’s Sense and Respond.
Wills for the 21st Century
I don’t have a Will, but now I just might! After talking to the folks at Farewill, I love that they’re tackling a real problem where there are few digital solutions. Nice one!
The best design conferences in 2017 around the world, including TED, SXSW and Design Indaba
I haven’t got a lot of design conferences in my calendar this year, opting instead to meet people and understand how UX design can be applied to solve their particular challenges. Sound good? Hit me up!
Design differently to get meaning back in your life!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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