Design is now different 🍥 Issue #60

Design has evolved. The role of design used to be that designers would get a brief, go away for a few
Design is now different 🍥 Issue #60
By Ross Chapman • Issue #60 • View online
Design has evolved. The role of design used to be that designers would get a brief, go away for a few weeks and present a design (or worse, DESIGNS!) to someone to feedback, change and ultimately sign-off. The aim was to please the client (or stakeholder) and move on to the next problem. Success was rarely measured.
The strategy is now evolving to businesses briefing on quality data and understanding users. We’re also recognising who will actually sign-off the design (hint: the user) and measuring the success (and learning from it!).
I see my “happy place” being a situation where design is helping meet business objectives and the needs of users, while learning all the way! It’s that balance that UX designers like me feel like they’re making the best work of their lives.
Issue 60! Thank you for supporting so far!

UX design 🙋
How to get business value from a design sprint
Conor Ward at British Gas reveals his passion for UX unicorns
Why Mock-ups for custom design are bad for a business?
eCommerce 💳
Tips On Applying Copy Content In User Interfaces
Double your checkout conversion rates with Apple Pay
The Way You Shop Will Change Forever This Year. Here's How
Cycling 🚴
Gravel Biking - Cycling/Bikepacking the Ridgeway from Ivinghoe Beacon to Avebury
Editor's Comment: Where is the bike shop guerilla marketing effort?
Josie Dew's family cycle tour on the Isle of Wight
Coolness 😎
The Calm Company (our next book)
Wills for the 21st Century
The best design conferences in 2017 around the world, including TED, SXSW and Design Indaba
Design differently to get meaning back in your life!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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