Design has evolved. The role of design used to be that designers would get a brief, go away for a few weeks and present a design (or worse, DESIGNS!) to someone to feedback, change and ultimately sign-off. The aim was to please the client (or stakeholder) and move on to the next problem. Success was rarely measured.
The strategy is now evolving to businesses briefing on quality data and understanding users. We’re also recognising who will actually sign-off the design (hint: the user) and measuring the success (and learning from it!).
I see my “happy place” being a situation where design is helping meet business objectives and the needs of users, while learning all the way! It’s that balance that UX designers like me feel like they’re making the best work of their lives.
An oldie, but a goldie. We need to get away from custom design and use Pattern Libraries to rapidly create work. Creating mockups and three designs to solve one problem is so wasteful! Design once and iterate.
I haven’t got a lot of design conferences in my calendar this year, opting instead to meet people and understand how UX design can be applied to solve their particular challenges. Sound good? Hit me up!