Design has evolved. The role of design used to be that designers would get a brief, go away for a few weeks and present a design (or worse, DESIGNS!) to someone to feedback, change and ultimately sign-off. The aim was to please the client (or stakeholder) and move on to the next problem. Success was rarely measured.
The strategy is now evolving to businesses briefing on quality data and understanding users. We’re also recognising who will actually sign-off the design (hint: the user) and measuring the success (and learning from it!).
I see my “happy place” being a situation where design is helping meet business objectives and the needs of users, while learning all the way! It’s that balance that UX designers like me feel like they’re making the best work of their lives.
Issue 60! Thank you for supporting so far!