Deep understanding 💆 #89

I'm reminded this week that great design can only be achieved once deeply understanding the problem.
Deep understanding 💆 #89
By Ross Chapman • Issue #89 • View online
I’m reminded this week that great design can only be achieved once deeply understanding the problem. Asking why (sometimes 5 times) can reveal surprising insights. 
Sometimes though, the environment makes this incredibly difficult and something to be aware of.
Hubert Palan said something that I’ve seen many times in my career. In his article “why designing b2b software is hard” he’s witnessed that:
Engineering mindset rules, left brain wins over the right brain
He goes on to say:
This creates a vicious cycle. Creative talent is less attracted to working in a hard-core engineering culture, thus B2B companies can’t hire great designers
I certainly found this when working at the engineering-based business Ericsson. A company full of engineers and I was one of two UX designers. It was hard!
No matter what the business situation though, I hope I’m able to take on more problems to solve, no matter what the business context. To do that though, I need to go deeper on understanding the context.
What’s your experience and what do you want to see next week in this weekly digest? Reply to this email and let me know!
- Ross

Digital product design 👨‍💻
Let's do this.
Let's do this.
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How to design the same product for two different personas
Cycling 🚴
Will Germany's Canyon Bicycles disrupt the American bike industry?
Keeping Mike Hall's legacy alive: Why the Transcontinental needed to continue
Coolness 😎
Don't mentor, Sponsor.
Don't mentor, Sponsor.
Why using jargon can alienate your wider team
A Unified Theory for Designing Just About Anything
Here's to deeply understanding the context before opening your laptop!
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Ross Chapman

A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk

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