Conversion begins with conversation 📈 #72

Quoted from the father of web design: Jeffrey Zeldman. I've often strived to balance qualitative and
Conversion begins with conversation 📈 #72
By Ross Chapman • Issue #72 • View online
Quoted from the father of web design: Jeffrey Zeldman. I’ve often strived to balance qualitative and quantitative research when designing experiences. Before going straight into optimising for improved conversion, I question what we’re trying to achieve.
Case in point: most sites ask for users to signup for their email newsletter in a popup. They do this because it increases conversion. What they don’t consider is the long-term impact of constantly bombarding users with this same message. 
Think about what people want from you before pushing them towards product. Life-long customers are more valuable than short-term sales.
Thank you for supporting this issue,
- Ross

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