Complexion reduction ✂️ #75

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.
Complexion reduction ✂️ #75
By Ross Chapman • Issue #75 • View online
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
- Lindon Leader
Shoving more into a design rarely improves a product. Making better features than those previous could. 
Stakeholders are often keen to add more to solve a communication issue. The more information there is, the better, right? Wrong.
Looking at my most popular apps, they do very little, but what they do, they do very well. That’s a good vision to have.
Thank you for supporting this issue.
- Ross
Note: This issue only works if it is providing value. Please let me know if its not ✉️  [email protected].

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Here's to reducing complication!
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Ross Chapman
A weekly collection of product design, user research, cycling and coolness from @rosschapman of @etchuk
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